I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?Read More
I’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More
There comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.Read More
Think about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.Read More
We all strive to be as productive as possible, but sometimes the world is just against us. Emails, meetings, texts, phone calls, social media. Everything seems to be getting in the way of us getting any work done.Read More
Writing is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.Read More
Last week I wrote about how to come up with blog post ideas when you're in a bit of a content slump. Hopefully now you've got a lot of ideas and are brimming with excitement at the thought of how full your content calendar is going to be.
The only problem is that you have to write all this content nowRead More
There are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:
Keep it simple.Read More