5 Reasons You Should Hire A Copywriter (And 2 Reasons You Shouldn't)

Copywriters. We're kind of like Google Plus. You’ve heard of us, you’ve heard we can be useful. But you’re not quite sure what it is we do.

Copywriting Tipsrcasey897 November 2017copywriting, copy, writing, lead generation, customers, Content, content marketing, tips, business blog

Writing Hacks: 4 Ways To Conquer The Dreaded Writer's Block

Writing is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.

Writing Tipsrcasey8931 October 2017writer's block, writing, writing tips, copywriting, productivity, tips, blogging, content, blog

Storytelling & Content: Connecting With Your Customers Through Stories

Everyone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.

Copywriting Tipsrcasey8924 October 2017writing, writing tips, simple writing, storytelling, copywriting, customers, content, content creation

Halloween Marketing Ideas (Infographic)

It’s the most wonderful time of the year! No, I promise I’m not going to mention the ‘C’ word, I’m talking about Halloween, the greatest holiday of them all (I have powerpoint slides to prove I’m right if anyone disagrees with me).

7 Tips For Writing Irresistible Email Subject Lines That Get Opened

True beauty is on the inside, right? Well, not when it comes to emails. No one cares what's inside your email if your subject line is rubbish. You might have a wealth of information in there that will solve all of your customer's problems, but that's no use if it never gets opened.

Email Tipsrcasey8910 October 2017email, email marketing, writing, subject lines, personalisation, questions

Writing Hacks: How To Write Fast For Increased Productivity

Last week I wrote about how to come up with blog post ideas when you're in a bit of a content slump. Hopefully now you've got a lot of ideas and are brimming with excitement at the thought of how full your content calendar is going to be.

The only problem is that you have to write all this content now

Writing Tipsrcasey893 October 2017writing, writing tips, copywriting, blogging, blog, productivity, social media, planning, research

Stress-Free Ways to Generate Blog Post Ideas

So by now I'm sure you know all about how important it is for your business to have a blog. You've probably started posting with enthusiasm and are loving all of the extra website traffic and SEO benefits that come with it.

Blogging Tipsrcasey8925 September 2017business blog, blogging, blog, blog ideas, social media, content, generating ideas

4 Reasons You Shouldn't Hide From Email Marketing

Marketing practices have changed a lot over the years, but one medium that's stood the test of time despite all the odds is email. So many people use email on a day to day basis (Gmail alone has 1 billion active worldwide users) that it would be stupid not to utilise it for your business.

Email Tipsrcasey8918 September 2017email, email marketing, marketing, personalisation, customers

Why Simple Copy is Great Copy (And 3 Easy Ways to Write It)

There are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:

Keep it simple.

Writing Tips, Copywriting Tipsrcasey8911 September 2017copywriting, copy, simple writing, tips, writing tips, storytelling, page layout

Does Your Business Need a Blog?

Blogging. I know you've heard of it, and you've heard many people telling you it's the way forward for your business. But why? Why should you spend your time writing up blog posts when you could be focusing on selling your product?

Blogging Tipsrcasey894 September 2017blog, blogging, business blog, lead generation, social media, customers