Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More
Facebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.Read More
There comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.Read More
I have a bit of a love/hate relationship with jargon (mostly hate, I'll admit). I know that jargon has its place in some copy. But most of the time, it's the bane of my existenceRead More
Think about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.Read More
What’s the worst thing about Christmas? Not the overplayed festive songs, or the fact that it’s been rammed down your throat since the 1st of November, if not earlier (I’m looking at you Brown Thomas, opening your Christmas shop in August).Read More
We all strive to be as productive as possible, but sometimes the world is just against us. Emails, meetings, texts, phone calls, social media. Everything seems to be getting in the way of us getting any work done.Read More
Hopefully I’ve convinced you before about how important a blog is for your business. It’s great for keeping your customers happy and informed, and it means you’ve always got something to share on social media.Read More
You probably hear a lot about how content is one of the best things to invest in for your business. It’s all about content creation and content marketing. If you can’t create high quality content then you may as well just give up now.Read More