Sitting at a desk all day? Here are my top health tips to keep your body and mind fit when you work at a desk.Read More
Focusing on writing copy all day, every day can be tiring and make it easy to be distracted by other things. Follow these tips when you need to get the work done and can’t afford to be distracted.Read More
Some people don’t know what to expect when they hire a copywriter (if they even know what a copywriter is at all).
All they know is that they need to write content but don’t have the time or ability to do it themselves.
It can be a complicated process, especially if you don’t know what to expect. So here are a few things you should know about working with a copywriter that might put your mind at ease.Read More
As of September, I’ve officially been a freelance copywriter for a year. I can’t believe how fast that year has flown by. I’ve loved my time being a freelancer, but there have definitely been a few hard-learned lessons along the way. So if you’re thinking about dipping your toes in the copywriting world, have a look and see if you can learn from my mistakes.Read More
So you’ve started up a small business, and you’re raring to go. You’ve got your office, or your shop all decked out, and you’re starting to get a decent amount of customers. But maybe not quite as decent an amount as you’d hoped. What are you doing wrong?
If you want to grow as a business, there’s one thing you need: a website. A physical premises is great, but there’s so much more you can do when you add an online presence to it.Read More
A few weeks ago I wrote a list of dos and don't for sharing your content and making the most out of Facebook.
This week I'm talking about Twitter, and the best ways to use it for your content marketing efforts.Read More
I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?Read More
Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.Read More
Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More