Blog posts are an essential part of your business’s website. They inform your customers and show you as an expert in your field. So you need to make sure that each post is as perfect as humanly possible. A lot of this comes down to research.
Read MoreSo you’ve started up a small business, and you’re raring to go. You’ve got your office, or your shop all decked out, and you’re starting to get a decent amount of customers. But maybe not quite as decent an amount as you’d hoped. What are you doing wrong?
If you want to grow as a business, there’s one thing you need: a website. A physical premises is great, but there’s so much more you can do when you add an online presence to it.
Read MoreA question that gets asked a lot in blogging circles is whether or not the date should be included in blog posts. There are a lot of arguments for and against, and no one seems to have a definitive answer.
I always keep the dates on my posts, as you can see. So I thought I’d weigh in on the discussion and explain why I do.
Read MoreHopefully I’ve convinced you before about how important a blog is for your business. It’s great for keeping your customers happy and informed, and it means you’ve always got something to share on social media.
Read MoreCopywriters. We're kind of like Google Plus. You’ve heard of us, you’ve heard we can be useful. But you’re not quite sure what it is we do.
Read MoreIt’s the most wonderful time of the year! No, I promise I’m not going to mention the ‘C’ word, I’m talking about Halloween, the greatest holiday of them all (I have powerpoint slides to prove I’m right if anyone disagrees with me).
Read MoreSo by now I'm sure you know all about how important it is for your business to have a blog. You've probably started posting with enthusiasm and are loving all of the extra website traffic and SEO benefits that come with it.
Read MoreBlogging. I know you've heard of it, and you've heard many people telling you it's the way forward for your business. But why? Why should you spend your time writing up blog posts when you could be focusing on selling your product?
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