Your content needs to be relevant to your customers, but not all customers are at the same stage of the buyer’s journey. Some are close to purchasing, while others have only just found out you exist. This post shows you what sort of content to create to appeal to those in the first stage (Awareness) of the buyer’s journey.
Read MoreCreating content without setting goals is pointless. Here are some tips for setting realistic and achievable content goals that will set your business up for success.
Read MoreA few weeks ago I wrote a list of dos and don't for sharing your content and making the most out of Facebook.
This week I'm talking about Twitter, and the best ways to use it for your content marketing efforts.
Read MoreSomething I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).
Read MoreHow long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own ways
Read MoreFacebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.
Read MoreHopefully I’ve convinced you before about how important a blog is for your business. It’s great for keeping your customers happy and informed, and it means you’ve always got something to share on social media.
Read MoreYou probably hear a lot about how content is one of the best things to invest in for your business. It’s all about content creation and content marketing. If you can’t create high quality content then you may as well just give up now.
Read MoreWriting is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.
Read MoreEveryone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.
Read More
