I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?Read More
I’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.Read More
Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.Read More
Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More
Facebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.Read More
There comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.Read More
I have a bit of a love/hate relationship with jargon (mostly hate, I'll admit). I know that jargon has its place in some copy. But most of the time, it's the bane of my existenceRead More
Think about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.Read More
What’s the worst thing about Christmas? Not the overplayed festive songs, or the fact that it’s been rammed down your throat since the 1st of November, if not earlier (I’m looking at you Brown Thomas, opening your Christmas shop in August).Read More