True beauty is on the inside, right? Well, not when it comes to emails. No one cares what's inside your email if your subject line is rubbish. You might have a wealth of information in there that will solve all of your customer's problems, but that's no use if it never gets opened.
Read MoreMarketing practices have changed a lot over the years, but one medium that's stood the test of time despite all the odds is email. So many people use email on a day to day basis (Gmail alone has 1 billion active worldwide users) that it would be stupid not to utilise it for your business.
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