Blog posts are an essential part of your business’s website. They inform your customers and show you as an expert in your field. So you need to make sure that each post is as perfect as humanly possible. A lot of this comes down to research.Read More
So you’ve started up a small business, and you’re raring to go. You’ve got your office, or your shop all decked out, and you’re starting to get a decent amount of customers. But maybe not quite as decent an amount as you’d hoped. What are you doing wrong?
If you want to grow as a business, there’s one thing you need: a website. A physical premises is great, but there’s so much more you can do when you add an online presence to it.Read More
A few weeks ago I wrote a list of dos and don't for sharing your content and making the most out of Facebook.
This week I'm talking about Twitter, and the best ways to use it for your content marketing efforts.Read More
A question that gets asked a lot in blogging circles is whether or not the date should be included in blog posts. There are a lot of arguments for and against, and no one seems to have a definitive answer.
I always keep the dates on my posts, as you can see. So I thought I’d weigh in on the discussion and explain why I do.Read More
I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?Read More
I’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.Read More
Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.Read More
Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More
Facebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.Read More