Your content needs to be relevant to your customers, but not all customers are at the same stage of the buyer’s journey. Some are close to purchasing, while others have only just found out you exist. This post shows you what sort of content to create to appeal to those in the first stage (Awareness) of the buyer’s journey.
Read MoreSitting at a desk all day? Here are my top health tips to keep your body and mind fit when you work at a desk.
Read MoreFocusing on writing copy all day, every day can be tiring and make it easy to be distracted by other things. Follow these tips when you need to get the work done and can’t afford to be distracted.
Read MoreCreating content without setting goals is pointless. Here are some tips for setting realistic and achievable content goals that will set your business up for success.
Read MoreSome people don’t know what to expect when they hire a copywriter (if they even know what a copywriter is at all).
All they know is that they need to write content but don’t have the time or ability to do it themselves.
It can be a complicated process, especially if you don’t know what to expect. So here are a few things you should know about working with a copywriter that might put your mind at ease.
Read MoreAs of September, I’ve officially been a freelance copywriter for a year. I can’t believe how fast that year has flown by. I’ve loved my time being a freelancer, but there have definitely been a few hard-learned lessons along the way. So if you’re thinking about dipping your toes in the copywriting world, have a look and see if you can learn from my mistakes.
Read MoreBlog posts are an essential part of your business’s website. They inform your customers and show you as an expert in your field. So you need to make sure that each post is as perfect as humanly possible. A lot of this comes down to research.
Read MoreSo you’ve started up a small business, and you’re raring to go. You’ve got your office, or your shop all decked out, and you’re starting to get a decent amount of customers. But maybe not quite as decent an amount as you’d hoped. What are you doing wrong?
If you want to grow as a business, there’s one thing you need: a website. A physical premises is great, but there’s so much more you can do when you add an online presence to it.
Read MoreA few weeks ago I wrote a list of dos and don't for sharing your content and making the most out of Facebook.
This week I'm talking about Twitter, and the best ways to use it for your content marketing efforts.
Read MoreA question that gets asked a lot in blogging circles is whether or not the date should be included in blog posts. There are a lot of arguments for and against, and no one seems to have a definitive answer.
I always keep the dates on my posts, as you can see. So I thought I’d weigh in on the discussion and explain why I do.
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