Why Your Small Business Needs a Website

So you’ve started up a small business, and you’re raring to go. You’ve got your office, or your shop all decked out, and you’re starting to get a decent amount of customers. But maybe not quite as decent an amount as you’d hoped. What are you doing wrong?

If you want to grow as a business, there’s one thing you need: a website. A physical premises is great, but there’s so much more you can do when you add an online presence to it.

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Writing Persuasive Copy Your Readers Will Love

I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?

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How To Make Your Customer Feel at Home on Your Homepage

Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.

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What The F*** Is A Copywriter?

Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).

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Dos And Don'ts For Content Marketing On Facebook (Infographic)

Facebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.

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