A few weeks ago I wrote a list of dos and don't for sharing your content and making the most out of Facebook.
This week I'm talking about Twitter, and the best ways to use it for your content marketing efforts.
DO: Tweet Often:
There's nothing worse (and more unprofessional) than seeing a Twitter feed that hasn't been updated in months.
Retweet & use scheduling tools like Buffer or Hootesuite to keep your feed up to date.
DON'T: Tweet Everything:
Don't tweet just for the sake of filling up your feed. Keep your tweets (and retweets) relevant to your business.
Don't tweet about what you had for breakfast unless you're sure your followers want to know
DO: Post Your Content More Than Once:
Tweets have a short lifespan, so make sure you're not tweeting your newest blog post once and then never again. Tweet it again after a few days with a new image or intro.
DON'T: Only Post Your Own Content:
No one wants to see a feed that's just the same few blog posts tweeted over and over again. Tweet & retweet other people's content to keep your feed fresh.
DO: Engage With People:
If someone tweets about your brand, tweet them back. Everyone loves getting a tweet from a brand, it makes us feel acknowledged.
It also makes you seem more approachable and friendly.
DON'T: Get Into an Argument:
If someone tweets something bad about you, don't get defensive or angry, it will only make you look bad.
If it's a customer complaint, fix it. If it's a troll, ignore it.
DO: Use Hashtags:
Hashtags are useful for keeping up with what's trending & adding to a conversation.
Coming up with your own hashtags also make an offer easier to market.
DON'T: Forget To Research:
Don't just hop on every hashtag bandwagon you see trending. Make sure you know why it's trending, and only use hashtags that are relevant to you and your business.
DO: Put People Into Lists:
Lists are a great way to categorize the people you follow.
You can have different lists for customers, leads, and industry experts so you don't have to go through your whole feed to find them.
DON'T: Tell Everyone You Put Them on a List:
Lists can be private as well as public. Keep the lists for prospects private, whereas the lists for industry experts should be public, so they know you think highly of them