Facebook can be tricky. You want to get engagement on your business page, but how do you know what to post, when to post it, and how often to post so as to get the best results?
Well, I'm here to help with a list of Dos and Don'ts to get your Facebook content marketing working for your business.
Do Post Consistently
Sporadic posting won't grow your page. Try to consistently post every day so as to increase your engagement.
Don't Post Too Often
Consistency doesn't mean 4 times a day. Don't overwhelm your followers with too many posts. Focus on 1-2 high-quality posts per day.
Do Keep It Short And Simple
People don't want to slog through paragraphs when reading a Facebook post. Short, clear messaging will keep your readers engaged.
Don't Always Sell
Your own content isn't the only content you should be sharing. Use a mix of your content and curated content from other pages. Facebook loves that shiz.
Do Capitalise On Timely Events
Keep your page current by sharing content based around specific events happening either locally or more worldwide at the time.
Don't Jump On Every Bandwagon
Being current is great, but don't create or share content on an event that has nothing to do with your industry. It won't look genuine and your followers will know.
Do Use Videos
Videos are consistently one of the best performing forms of content on Facebook. Make them entertaining and appeal to emotions to get the most shares.
Don't Forget About User-Generated Content
Make use of polls, competitions, and video/photo uploads to boost your shares as well as create trust in your brand.
Do Pay Attention To When You're Posting
The time of day/day of the week you post has an effect on engagement, so check the best times to post for your audience.
Don't Ignore Insights
Your Facebook insights give valuable information on how your content is performing, who your audience is, and what types of content they engage with most. Use them.
Now go forth and post responsibly!