Sitting at a desk all day? Here are my top health tips to keep your body and mind fit when you work at a desk.Read More
Focusing on writing copy all day, every day can be tiring and make it easy to be distracted by other things. Follow these tips when you need to get the work done and can’t afford to be distracted.Read More
Some people don’t know what to expect when they hire a copywriter (if they even know what a copywriter is at all).
All they know is that they need to write content but don’t have the time or ability to do it themselves.
It can be a complicated process, especially if you don’t know what to expect. So here are a few things you should know about working with a copywriter that might put your mind at ease.Read More
As of September, I’ve officially been a freelance copywriter for a year. I can’t believe how fast that year has flown by. I’ve loved my time being a freelancer, but there have definitely been a few hard-learned lessons along the way. So if you’re thinking about dipping your toes in the copywriting world, have a look and see if you can learn from my mistakes.Read More
A question that gets asked a lot in blogging circles is whether or not the date should be included in blog posts. There are a lot of arguments for and against, and no one seems to have a definitive answer.
I always keep the dates on my posts, as you can see. So I thought I’d weigh in on the discussion and explain why I do.Read More
I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?Read More
I’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.Read More
Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.Read More
Something I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).Read More
How long should a piece of content be?
This is a question that hounds content creators every day.
Unfortunately, there’s no definitive answer, as short and long-form content are both useful in their own waysRead More