I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?
Read MoreHomepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.
Read MoreSomething I’ve come to realise during my time as a freelance copywriter, is that no one actually knows what I do for a living.I think it’s a problem a lot of copywriters have. We don’t always register that even though copy is what we think about all day, every day, no one else even gives it a second thought (or a first, if we’re being honest).
Read MoreThere comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.
Read MoreI have a bit of a love/hate relationship with jargon (mostly hate, I'll admit). I know that jargon has its place in some copy. But most of the time, it's the bane of my existence
Read MoreThink about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.
Read MoreCopywriters. We're kind of like Google Plus. You’ve heard of us, you’ve heard we can be useful. But you’re not quite sure what it is we do.
Read MoreThere are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:
Keep it simple.
Read More
