A Note On Using Jargon In Your Website Copy

I have a bit of a love/hate relationship with jargon (mostly hate, I'll admit). I know that jargon has its place in some copy. But most of the time, it's the bane of my existence

Copywriting Tipsrcasey8919 December 2017simple writing, jargon, copywriting, copywriter, copy

Storytelling & Content: Connecting With Your Customers Through Stories

Everyone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.

Copywriting Tipsrcasey8924 October 2017writing, writing tips, simple writing, storytelling, copywriting, customers, content, content creation

Why Simple Copy is Great Copy (And 3 Easy Ways to Write It)

There are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:

Keep it simple.