I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?
Read MoreI’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.
Read MoreHomepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.
Read MoreThere comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.
Read MoreThink about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.
Read MoreWe all strive to be as productive as possible, but sometimes the world is just against us. Emails, meetings, texts, phone calls, social media. Everything seems to be getting in the way of us getting any work done.
Read MoreWriting is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.
Read MoreEveryone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.
Read MoreLast week I wrote about how to come up with blog post ideas when you're in a bit of a content slump. Hopefully now you've got a lot of ideas and are brimming with excitement at the thought of how full your content calendar is going to be.
The only problem is that you have to write all this content now
Read MoreThere are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:
Keep it simple.
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