How To Write An About Page That Keeps Your Readers Hooked

Think about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.

Writing Tips, Copywriting Tipsrcasey8912 December 2017about page, copywriting, Content, website, writing, writing tips, lead generation, tips, copy, storytelling, copywriter

Storytelling & Content: Connecting With Your Customers Through Stories

Everyone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.

Copywriting Tipsrcasey8924 October 2017writing, writing tips, simple writing, storytelling, copywriting, customers, content, content creation

Why Simple Copy is Great Copy (And 3 Easy Ways to Write It)

There are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:

Keep it simple.