Your content needs to be relevant to your customers, but not all customers are at the same stage of the buyer’s journey. Some are close to purchasing, while others have only just found out you exist. This post shows you what sort of content to create to appeal to those in the first stage (Awareness) of the buyer’s journey.
Read MoreHomepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.
Read MoreYou probably hear a lot about how content is one of the best things to invest in for your business. It’s all about content creation and content marketing. If you can’t create high quality content then you may as well just give up now.
Read MoreCopywriters. We're kind of like Google Plus. You’ve heard of us, you’ve heard we can be useful. But you’re not quite sure what it is we do.
Read MoreEveryone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.
Read MoreIt’s the most wonderful time of the year! No, I promise I’m not going to mention the ‘C’ word, I’m talking about Halloween, the greatest holiday of them all (I have powerpoint slides to prove I’m right if anyone disagrees with me).
Read MoreMarketing practices have changed a lot over the years, but one medium that's stood the test of time despite all the odds is email. So many people use email on a day to day basis (Gmail alone has 1 billion active worldwide users) that it would be stupid not to utilise it for your business.
Read MoreBlogging. I know you've heard of it, and you've heard many people telling you it's the way forward for your business. But why? Why should you spend your time writing up blog posts when you could be focusing on selling your product?
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