We all strive to be as productive as possible, but sometimes the world is just against us. Emails, meetings, texts, phone calls, social media. Everything seems to be getting in the way of us getting any work done.
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True beauty is on the inside, right? Well, not when it comes to emails. No one cares what's inside your email if your subject line is rubbish. You might have a wealth of information in there that will solve all of your customer's problems, but that's no use if it never gets opened.
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Marketing practices have changed a lot over the years, but one medium that's stood the test of time despite all the odds is email. So many people use email on a day to day basis (Gmail alone has 1 billion active worldwide users) that it would be stupid not to utilise it for your business.
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