Focusing on writing copy all day, every day can be tiring and make it easy to be distracted by other things. Follow these tips when you need to get the work done and can’t afford to be distracted.
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I think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?
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I’ve written before about the importance of silencing your inner editor when you’re trying to be productive. There’s nothing worse than sitting down to write the first draft of a piece of content and being stopped in your tracks by the (extremely blunt) voice in your head every time you find an error.
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Homepages can be hard to write. As the very first page most of your website visitors will see, they have a lot of work to do. They have to introduce your business, show your products, show how your business and products can help the visitor, and convince the visitor to read other pages of your site.
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There comes a point in a lot of writers’ lives where they feel like giving up. Nothing they write feels good enough. No blog post is getting their message across, and no website copy is delivering the branding that’s needed.
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Think about the website pages you visit when you first find a business or a product you’re interested in. Chances are the About page is one of the first you go to. Why wouldn’t it be? You want to find out everything you can about this company before you decide to give them your money.
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Hopefully I’ve convinced you before about how important a blog is for your business. It’s great for keeping your customers happy and informed, and it means you’ve always got something to share on social media.
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Copywriters. We're kind of like Google Plus. You’ve heard of us, you’ve heard we can be useful. But you’re not quite sure what it is we do.
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Writing is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.
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Everyone loves a good story. Most people have bookshelves in their homes filled with stories that they take time out of their day to read. As well as sitting in front of the TV watching stories played out in front of us.
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