As of September, I’ve officially been a freelance copywriter for a year. I can’t believe how fast that year has flown by. I’ve loved my time being a freelancer, but there have definitely been a few hard-learned lessons along the way. So if you’re thinking about dipping your toes in the copywriting world, have a look and see if you can learn from my mistakes.
Read MoreI think we can all agree that the goal of most pieces of copy is to persuade the reader to take an action: buy something, click on something, sign up for something, etc. You want your writing to be so compelling that they have to take action, they have no other choice. But how do you do this? How do you make your copy so persuasive that they can’t say no?
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