Your content needs to be relevant to your customers, but not all customers are at the same stage of the buyer’s journey. Some are close to purchasing, while others have only just found out you exist. This post shows you what sort of content to create to appeal to those in the first stage (Awareness) of the buyer’s journey.Read More
Blog posts are an essential part of your business’s website. They inform your customers and show you as an expert in your field. So you need to make sure that each post is as perfect as humanly possible. A lot of this comes down to research.Read More
A question that gets asked a lot in blogging circles is whether or not the date should be included in blog posts. There are a lot of arguments for and against, and no one seems to have a definitive answer.
I always keep the dates on my posts, as you can see. So I thought I’d weigh in on the discussion and explain why I do.Read More
Hopefully I’ve convinced you before about how important a blog is for your business. It’s great for keeping your customers happy and informed, and it means you’ve always got something to share on social media.Read More
Writing is wonderful. The sound of the keyboard as you type out word after perfect word is like a symphony to your ears. The feeling of knowing you’re creating an amazing piece of content is what ascending into heaven itself must feel like.Read More
It’s the most wonderful time of the year! No, I promise I’m not going to mention the ‘C’ word, I’m talking about Halloween, the greatest holiday of them all (I have powerpoint slides to prove I’m right if anyone disagrees with me).Read More
Last week I wrote about how to come up with blog post ideas when you're in a bit of a content slump. Hopefully now you've got a lot of ideas and are brimming with excitement at the thought of how full your content calendar is going to be.
The only problem is that you have to write all this content nowRead More
Blogging. I know you've heard of it, and you've heard many people telling you it's the way forward for your business. But why? Why should you spend your time writing up blog posts when you could be focusing on selling your product?Read More