Marketing practices have changed a lot over the years, but one medium that's stood the test of time despite all the odds is email. So many people use email on a day to day basis (Gmail alone has 1 billion active worldwide users) that it would be stupid not to utilise it for your business.
Read MoreThere are a lot of tips out there about the best ways to write good copy for your website. But there's only one tip that I think should be focused on to make it great copy:
Keep it simple.
Read MoreBlogging. I know you've heard of it, and you've heard many people telling you it's the way forward for your business. But why? Why should you spend your time writing up blog posts when you could be focusing on selling your product?
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